SAY! is an app that I am developing that will assist people in learning popular sayings & greetings of multiple languages. My idea was to create simple navigation that would focus on a quick response like a calculator. Typical calculator use for a casual user is to complete a quick calculation in seconds and then close the app, and reopen the app when needed. The web & app for SAY! are designed to work based on this same concept. The early prototypes show the concept of the app and include the original logo. In branding SAY!, I choose to change to a wordmark type logo that would be easily recognizable in a small or large view.